By adding utm campaign parameters to the destination urls you use in referral links and ad campaigns, you can view which campaigns refer traffic We recently made improvements to default channel grouping for google analytics 4 properties When a user clicks a referral link, the url parameters are sent to analytics, and the parameter values are visible in the traffic acquisition report
Tracking parameters pass information about the click for your account, campaign, or ad group in the tracking template Default channel groups can't be edited in ga4 There are two types of tracking parameters
By adding these parameters to your ads and campaigns, you can identify if people who clicked on your ads used mobile devices, where they were located when they clicked your ads, and much more. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a url to capture reporting data about the referring campaign For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: The manually tagged values for utm_content and utm_term are used for the manual ad content and manual term dimensions
Learn more about utm parameters and how the url builders work Create or edit custom parameters at the campaign level note If you prefer to use the navigation panel on the left, click change view in the top left of your google ads account Next to custom parameter, enter the name and value of your custom parameters
Overview users arrive at your website or application through a variety of sources, including advertising campaigns, search engines, and social networks Understanding campaigns & traffic sources in analytics, the ad campaigns, search engines, social networks, and other sources that send. This article covers default channel groups in ga4 properties
